National Lipstick Day is getting a stylish celebration in the UAE as NYX Cosmetics Arabia launches a limited-time beauty pop-up in Dubai. Running from 29 July to 2 August, the experience invites beauty lovers to shop exclusive makeup offers, enjoy complimentary desserts, personalise their favourite products, and take part in a series of interactive activities.
Created in collaboration with Rationed Café, the pop-up is available at Dubai Mall and Mirdif City Centre, while shoppers in Abu Dhabi can also visit the experience at Yas Mall during the same period.
From limited-time lip bundles to beauty touch-ups and prize giveaways, the activation offers plenty for makeup fans looking for something different this week.
A National Lipstick Day Celebration With A Twist
To mark National Lipstick Day, NYX Cosmetics Arabia has introduced a diner-inspired pop-up that brings beauty and sweet treats together under one roof.
Visitors can browse a selection of exclusive lip combos starting from AED 79, giving shoppers the chance to refresh their makeup collection while taking advantage of limited-time offers available only during the event.
The collaboration with Rationed Café also adds a fun element to the experience. Guests receive complimentary ice cream and milkshakes, making the visit as much about the atmosphere as the beauty shopping.
The activation will only run until 2 August, making it a short-term experience for anyone planning a visit.
Personalise Your Favourite Lip Products
One of the biggest attractions at the pop-up is the Lipstick Charm Bar, where visitors can customise their beauty products with decorative charms.
Guests can personalise their lipstick or lip products with unique accessories, giving every purchase an individual finish. The station adds an interactive element that goes beyond traditional retail and gives visitors something they can take home as a personalised keepsake.
For beauty enthusiasts, it is an opportunity to add a creative touch while exploring NYX Cosmetics Arabia's latest products.
Complimentary Glam Touch-Ups Throughout The Event
Visitors can also enjoy complimentary glam touch-ups from the NYX Cosmetics Arabia beauty team during the activation.
Whether preparing for a day of shopping, meeting friends or simply trying new products, guests can receive professional touch-ups while discovering the latest makeup collection.
The beauty team will be available throughout the event, giving visitors the chance to experience NYX products with expert application tips.
Instant Prizes And A Luxury Staycation Giveaway
The event also includes several prize opportunities.
Visitors can participate in instant prize giveaways available throughout the activation. In addition, one lucky guest will receive a luxury staycation, making every visit an opportunity to leave with more than new beauty products.
The giveaway adds another reason to stop by while the pop-up is running.
Where To Find The Pop-Up
The NYX Cosmetics Arabia National Lipstick Day activation is taking place at:
- Dubai Mall
- Mirdif City Centre
- Yas Mall, Abu Dhabi
Dates: 29 July to 2 August
During the event, visitors can enjoy:
- Exclusive lip combos from AED 79
- Complimentary ice cream
- Complimentary milkshakes
- Lipstick Charm Bar personalisation
- Complimentary glam touch-ups
- Instant prize giveaways
- Chance to win a luxury staycation
Why Beauty Pop-Ups Continue To Draw Crowds
Limited-time beauty experiences have become increasingly popular because they offer more than a traditional shopping trip. Interactive stations, personalised products and exclusive offers encourage visitors to experience a brand in a fresh way while giving them access to products and promotions available for a short period.
For NYX Cosmetics Arabia, National Lipstick Day provides the perfect opportunity to celebrate one of beauty's most iconic products with an activation that brings together shopping, customisation, complimentary refreshments and giveaways.
With only a few days available, the pop-up is expected to attract makeup enthusiasts, content creators and shoppers looking for a fun activity before the event concludes on 2 August.
A Limited-Time Experience For Beauty Fans
The National Lipstick Day activation has been designed as a short-term experience, giving visitors only a few days to take advantage of the exclusive offers and activities. Every location features the same key attractions, allowing shoppers to enjoy the event whether they visit Dubai Mall, Mirdif City Centre or Yas Mall.
The pop-up offers something for different kinds of visitors. Makeup enthusiasts can discover new lip products, while casual shoppers can enjoy complimentary refreshments and interactive stations during their visit. Friends looking for a fun outing can also spend time exploring the themed activation together, with personalised beauty charms and photo-worthy displays adding to the experience.
Since the event concludes on 2 August, anyone interested in participating will need to visit before the activation ends.
Frequently Asked Questions
When is the NYX Cosmetics Arabia National Lipstick Day pop-up?
The pop-up runs from 29 July until 2 August.
Where is the event taking place?
Visitors can find the activation at Dubai Mall, Mirdif City Centre, and Yas Mall in Abu Dhabi.
How much are the exclusive lip combos?
Prices start from AED 79.
What is included in the experience?
Guests can shop exclusive lip combos, receive complimentary ice cream and milkshakes, personalise products at the Lipstick Charm Bar, enjoy complimentary glam touch-ups, take part in instant prize giveaways and enter for the chance to win a luxury staycation.
