Tourism in the UAE remains active as the nation achieved 18th place globally in the World Economic Forum’s 2024 Travel & Tourism Development Index and confirmed regional dominance. Research indicates that the UAE will receive 29.2 million international visitors in 2024 which represents a 15.5% growth from 2023 to become a leading international travel destination during the wintertime period.
Winter Tourism Drives Growth
Winter season emerges as the peak time for revenue generation from international tourism in the UAE since it ranks as the top Middle Eastern country in global tourism revenue earning. As part of its fifth ‘World’s Coolest Winter’ campaign the country presents promotions for both desert exploration and mountain trips together with wadi adventures and seashore escapes. Domestic and worldwide visitors participate in the campaign to experience the adventurous activities of paragliding alongside rock climbing and rappelling.
Ambitious Tourism Goals
The UAE Tourism Strategy 2031 establishes as its objectives to welcome 40 million hotel guests while securing tourism investments totaling AED 100 billion. The World Travel & Tourism Council predicts that visitor numbers will exceed 45.5 million by 2033 while the UAE works towards establishing itself as the world’s leading touristic hub.
The UAE builds its position as a premier winter tourism destination through its sophisticated infrastructure together with luxury hotel facilities and varied vacation opportunities.
