Dubai summers may be hot, but Wednesdays at FIVE Luxe JBR are about to get even hotter.
Starting July 1, Playa Pacha brings back its popular Wet Cherry Wednesday ladies' day, transforming the beachfront venue into one of Dubai's biggest midweek pool parties. Running every Wednesday until September 30, 2026, the event combines pool access, live DJs, signature dining, and unlimited drinks in one of the city's most recognizable luxury beach clubs.
With packages starting from just AED 245, it's already becoming one of the best-value ladies' day experiences of the season.
Three Pools, DJs and Beachfront Views
Set inside Playa Pacha at FIVE Luxe JBR on The Walk, Jumeirah Beach Residence, Wet Cherry Wednesday runs from 12:00 PM to 5:00 PM every Wednesday.
Guests can spend the afternoon moving between three different pool areas while enjoying beachfront views, Ibiza-inspired house music, Mediterranean-inspired dining, and a lively social atmosphere.
The venue is divided into multiple zones, allowing guests to choose between energetic poolside entertainment, VIP spaces, or more relaxed lounging throughout the afternoon.
Packages Start From AED 245
Several ticket options are available depending on the experience.
The most affordable package starts from AED 245 for ladies, Facecard members and teachers.
Guests wanting the complete experience can book the signature ladies' package from AED 295, which includes:
- Bottomless drinks
- Signature lunch
- Pool access
- Sun lounger (subject to availability)
Gentlemen can also attend with dedicated packages starting from approximately AED 500, including bottomless drinks and lunch.
Current Platinumlist pricing includes:
- Ladies, Facecard & Teachers: From AED 245
- Ladies Package: From AED 295
- Gents Package: From AED 500
Reservations may be rescheduled up to 72 hours before the event. Tickets are non-refundable and cannot be cancelled.
Arrive Early for the Best Spots
Sun loungers are available on a first-come, first-served basis, making early arrival highly recommended.
With Playa Pacha consistently attracting large midweek crowds during summer, booking ahead is advised to secure preferred packages and seating.
Guests should also expect a full outdoor experience, making sunscreen, sunglasses and lightweight beachwear essential for the afternoon.
How to Get There
Playa Pacha is located inside FIVE Luxe JBR on The Walk in Jumeirah Beach Residence.
Drivers can reach the venue in around 15 to 25 minutes from Downtown Dubai or DIFC via Sheikh Zayed Road.
Using public transport, visitors can take the Dubai Metro Red Line to either DMCC or DAMAC Properties station before transferring to the Dubai Tram and exiting at Jumeirah Beach Residence 1. The hotel is approximately a five to ten-minute walk from the station.
Valet parking is available at the hotel.
Event Details
- Event: Wet Cherry Wednesday Ladies Day
- Venue: Playa Pacha, FIVE Luxe JBR, The Walk, JBR
- Dates: Every Wednesday from July 1 to September 30, 2026
- Time: 12:00 PM to 5:00 PM
- Price: From AED 245
- Age: 21+ with valid physical ID
- Booking Platform: Platinumlist
Dubai has no shortage of beach clubs, but few combine luxury, entertainment and value quite like Wet Cherry Wednesday. If you're planning a summer ladies' day, this is one event worth booking before the best loungers disappear.
