The UAE has announced a Dh5 million Social Content Fund to support social media creators who produce family- and values-driven content, as part of a broader push to attract international creative talent and build the country's digital economy.
Fund Launched at 1 Billion Followers Summit
The initiative was unveiled during the fourth edition of the 1 Billion Followers Summit in Dubai — held across Emirates Towers, DIFC, and the Museum of the Future under the theme "Content for Good." The summit drew over 15,000 attendees and more than 580 speakers with a collective following of 3.5 billion.
The fund was launched by Creators HQ, the first dedicated creators' hub in the UAE and the region, in collaboration with Alfan, the monetisation platform for content creators.
What the Fund Covers
The Dh5 million Social Content Fund provides both financial and practical support to qualifying creators. Beneficiaries receive access to:
- Direct financing through grants - Education and specialised training programmes in content strategy and monetisation - Advanced filming and production equipment - State-of-the-art production facilities at Creators HQ - Digital shop launch capabilities and brand partnership opportunities via the Alfan platform - Support from social media platforms
Aligned with UAE's Year of Family 2026
The initiative aligns with the UAE Government's designation of 2026 as the Year of Family — a national theme emphasising family cohesion, shared values, and social bonds as foundations of a stable and prosperous society.
The fund is specifically designed to encourage content creators to relocate to the UAE, while also backing those already based in the country who focus on positive, family-oriented storytelling.
Officials Speak on the Vision
Saeed Al Eter, Deputy Minister of Cabinet Affairs, said: "The Social Content Fund embodies our vision to build an integrated creative ecosystem."
Mohamad Fattal, founder and CEO of Alfan, added: "Together, we will work to provide a nurturing environment that enables talented content creators to produce innovative, creative, and purposeful content."
By offering both financial backing and infrastructure, the initiative aims to position the UAE as a global hub for responsible, values-driven digital content while nurturing a sustainable creative economy.
