#adidas x Saudia lands in UAE stores with travel-first fashion
Airport dressing has officially entered a new phase in the UAE. The new adidas x Saudia collection is now available in selected stores and online, giving travel days a wardrobe that was actually designed with flying in mind. For Dubai shoppers, that puts a regional fashion moment right into the middle of everyday airport style.
Called the Made to Fly pack, the collection brings adidas together with Saudia, the national flag carrier of Saudi Arabia, in what both brands describe as a first-of-its-kind collaboration between sportswear and aviation in the Middle East and North Africa. The release launched on April 20, 2026, and is available in Saudi Arabia, the UAE, Egypt, and Morocco.
What the adidas x Saudia collection includes
The collection is based on adidas’ SOFT LUX line and is designed around the idea of a modern travel wardrobe. Reports on the launch describe a line-up that includes travel-ready staples such as T-shirts, trousers, jackets, and tracksuits, with some coverage also noting long abaya-style jackets and headscarves for women. The palette pulls from Saudia’s green-and-white identity, with some reports also mentioning darker accent tones.
Material details have also been part of the launch story. The Made to Fly pack uses peached spacer fabric with modal and a liquid cotton treatment, according to launch coverage, giving the pieces a soft finish intended for comfort during airport transits and long-haul travel.
Why this adidas x Saudia release matters
There is a clear reason this launch is getting attention. Athleisure has already become a go-to airport look for a huge part of the region’s travel crowd, and this collection takes that habit and turns it into a dedicated retail concept. The difference here is that the idea is not generic. It is being framed as a regional collaboration with a clear travel angle, a strong airline identity, and direct relevance for shoppers in markets like the UAE.
It also puts Dubai into the conversation in a very natural way. The UAE is one of the launch markets, which means this is not a campaign that people in Dubai are only seeing online. It is already part of the local retail mix through selected adidas stores and online sales.
What Dubai shoppers need to know
The key detail is simple: the adidas x Saudia Made to Fly collection is in stores now and also available online in launch markets including the UAE. Coverage of the release says prices start at SAR 159, though UAE pricing may vary by channel and product.
For anyone who already treats the airport as part of the outfit plan, this launch makes perfect sense. It is fashion with a direct travel brief, and it is arriving at a time when airport style has become part of the wider lifestyle conversation in the Gulf. In Dubai, where flying is part of daily life for a huge part of the city, that gives the collection an obvious place in the market.
The adidas x Saudia release puts a fresh spotlight on travel wear in the UAE, with a collection that takes airport dressing seriously and gives it a branded identity tied to one of the region’s best-known airlines. Now that the Made to Fly pack is available in the UAE, Dubai shoppers have early access to one of the most talked-about fashion launches tied to travel this month.
Cover Image: @adidasarabia/Instagram
