Dubai is adding another first to its ever-growing cultural résumé.
This December, the city officially steps into musical theatre history with Once Upon a Time in Dubai — the UAE's first-ever large-scale original musical. Set to premiere on December 20 at The Agenda, Dubai Media City, the show marks a major milestone for the region's entertainment scene, positioning Dubai not just as a global events hub but as a serious player in original theatre production.
A Story Rooted in Dubai's Global Identity
Set against the backdrop of modern Dubai, the musical follows Will, an artist from London who moves to the city chasing both love and creative ambition. Alongside his partner Sophia — who already lives in Dubai — Will attempts to bring a dream musical to life while navigating the city's culture, diversity, and fast-paced energy.
The storyline mirrors the journey of thousands of expatriates who arrive in Dubai with big dreams, making the production both deeply personal and universally relatable.
A Powerhouse Creative Team Behind the UAE's First Musical
Once Upon a Time in Dubai is produced by Dubai-based French music producer Stephane Boukris and directed by Johan Nus, known for his work on Arabs Got Talent. The executive production team includes Gilles Papain, whose credits span global shows such as Celine, while the musical direction features contributions from Nazim Khaled and international artist Kendji Girac — a composer whose work has accumulated over four billion views globally.
Together, the team brings world-class theatre expertise to a production built specifically for Dubai and the wider region.
Big Ambitions — and Global Plans
Once Upon a Time in Dubai is expected to attract up to 150,000 attendees during its run, which continues until January 11, 2026. The production is already slated for an international tour and is also being developed for a screen adaptation, underscoring ambitions that stretch well beyond the UAE.
Ticket prices start at AED 260, making it accessible to a wide audience eager to witness a piece of regional entertainment history.
Why the UAE's First Musical Matters
"This musical isn't just another show — it's a statement. It signals Dubai's evolution from hosting world-class entertainment to creating it, opening the door for future original theatre productions in the region."
The launch of Once Upon a Time in Dubai represents a genuine turning point: a homegrown, large-scale theatrical production co-produced with Universal Music MENA that is built to travel the world.
For more details and tickets, visit onceuponatimeindubai.com
