To popularise Saudi Arabia globally as a tourist destination, it’s turning to the social media influence of this generation. The KSA based Saudi Tourism Authority has recently signed an MoU with a national marketing services company to support promotional campaigns targeting international travellers. This strategic move also catch up with the Kingdom’s Vision 2030 objectives of diversifying the economy, and contributing to the tourism sector’s part of the GDP.
The partnership aims to select the most effective promoters that will help Saudi Arabia to promote travel destinations around the world. To this end, the STA hopes to create a comprehensive marketing database for successful creators across its targeted projects that are planned to be launched in 2025. These campaigns will highlight the Kingdom’s tradition, monuments, and tourism attractions to place Kingdom of Saudi Arabia as a prime tourist spot.
Thus, innovative marketing approaches continue to be the core of this process; the STA targets global audiences in order to foster recognition of Saudi Arabia’s specific appeal. For example, tourists can select an unforgettable trip to the desert landscapes or discover the culture of the Kingdom, and the Kingdom wants to share these unique experiences with global travellers through digital experiences.
There is no doubt that Saudi Arabia is committed to advancing its tourism industry one of the main sectors of Vision 2030 highlighted in the above strategy. Through influencer marketing, the STA aims to build stronger and various forms of engagements, bringing the Kingdom into among the top tours in foreign destinations.
